How can we redesign packaging to make reuse systems commercially viable at scale, compete financially with single-use packaging, whilst significantly reducing waste and carbon emissions?
Independent refill & reuse packaging specialist supporting global brands, major retailers, reuse service providers & packaging developers to transition into reusable packaging systems
Our vision centres on shared, standardised and interoperable reuse solutions, particularly pre-filled products in reusable packaging, supported by optimised infrastructure and circular business models with the potential to deliver financial and environmental benefits over existing single-use practices.
We take a holistic approach to system design, considering the entire ecosystem including packaging design, infrastructure, commercial viability and consumer behaviour.
Our Services
Reuse Strategy & System Design
Developing reuse strategies, vision documents and practical solutions to enable reusable packaging systems to operate at scale.
Bespoke Research & Opportunity Assessment
Research tailored to individual product ranges, identifying suitable reuse formats, existing solutions, opportunities and potential challenges.
Report Development & Presentations
Researching, writing, designing and producing industry reports, strategic documents and presentations to communicate reuse opportunities and solutions.
Reuse Projects & Initiative Support
Practical support with planning, coordination, project management and implementation of refill and reuse trials.
Specialist Consultancy & Collaboration
Independent consultancy and project support for global brands, major retailers, reuse service providers and packaging developers.
About Rethink Packaging
Rethink Packaging was founded by Wayne Barron, an independent Refill & Reuse Packaging Specialist and natural problem solver, with a clear vision for the future of reusable packaging.
Having worked in and researched refill and reuse systems over the last decade, Wayne has developed a deep understanding of the different packaging formats, business models and solutions available, and the changes required to enable reuse to operate at scale.
For more information about Wayne please connect on LinkedIn
Let’s rethink packaging together! Get in touch to discuss your reuse project.
We’re keen to collaborate with global brands, major retailers, reuse service providers and packaging developers to turn ambitious reuse strategies into practical, scalable and commercially viable solutions.
